Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is the activity of
optimizing web pages or whole sites in order to make them search engine
friendly, thus getting higher positions in search results.
We best IT company in Coimbatore
provide Search Engine Optimization (SEO) services by,
Checking and Sending
Initial Analysis Report – Which includes the clients website data like
Domain Information, Hosting server Information, Website status in Search
Engines, On-Page status, Ranking analysis in Search engines, Social Media
Presence.
Satisfying the Clients thought of knowledge about their
website information, We seo
coimbatore can start the SEO process by getting the keywords related to the
website.
Keyword is a word
that is used for searching through Search Engines in order to get results
related to your searched query.
Keyword research
is the process of determining what keywords are used in search engines by
potential customer. Keyword research, we want to search the keyword with the
help of adwords tool in google Search engine.
SEO Coimbatore |
There are two types
of SEO process in Optimizing the website :
- On-Page Optimization,
- Off-Page Optimization.
On-Page Optimization
In search engine optimization, on-page optimization refers
to factors that have an effect on your Web site or Web page listing in natural
search results. Also framing the
keywords called Metadata framing.
Methods in On-Page
Optimization :
- White Hat SEO
- Black Hat SEO
- Gray Hat SEO
Factors in On-Page
Optimization :
- Title Tag
- Description
- Sitemap.xml
- Robots.txt
- Google analytic tool
- Webmaster tool
- Alt+image Tag
- Keywords research
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There are rules to framing the metadata which the inclusion
of tags like Title, Keywords and description. In that,
- Title should be 50 to 60 Characters.
- Keyword should be 5 to 6 used.
- Description should be 150 to 180 characters.
Metadata framing satisfying the above three rules, then it
is White Hat method. If not, it is Black Hat. If combination of the both is
called Grey Hat Method.
The framing of the Meta data is for the each and every pages
in the website. Then Copy and pasting the three meta tags one by one inside the
HTML pages combined with the Title tags.
Then, We Search Engine in Coimbatore
should create the account in Search engines like Google, we optimized. Open
that account in both the Search Console
or Web Master tool and Analytics tool.
- Google Webmaster Tools is a free online service from Google that helps you manage your website or blog, or those of your clients.
- Google Analytics (GA) is a service offered by Google that generates detailed statistics about a website's traffic.
In the Analytics tool,
we have to sign in and submit our website URL and getting the analytics code
for our site. We have to copy and paste that code below the Meta tags of each
page or Homepage alone.
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In the Web Master tool,
the same process of signing in and getting some javascript coding, we should
copy that code and pasting it in our web pages above the end of header tag.
After these process of optimizing, We have to upload those
optimized web pages in the server backend.
Including the Robots.txt, Sitemap.xml and Sitemap. Html
files also. Those files are very important for the optimization of webpages.
- Generate effective robots.txt files that help ensure Google and other search engines are crawling and indexing your site properly.
- HTML Sitemap is a file that contains all the URLs for a domain.
- XML Sitemap - A list of pages you want the Search Engines to find which is created in XML format and submitted to the Search Engines.
After uploading those files in the server backend, We professional
seo company in Dindigul should submit the XML Sitemap in the Search Console
and in the webmaster tool, there is an option called fetch as google. Inside of
that, we must submit the each and every pages as URL and click fetch and render
option. So that Google can able to crawl the webpages and include those urls
beyond the other website URLs in it.
Thus the On-Page Optimization has been successfully
finished.
Off-Page Optimization
Off-page optimization
is the most important part in search engines optimization because it gives back
links to your sites and it requires a lot of work on a daily bases. It helps to
maximize website performance in search engine for target keywords. Off Page SEO
Services are the best way to get more website traffic.
Strategies for
Off-page optimization :
- Reviews
- Article submission
- Social bookmarking
- Blog Commenting
- Forum discussion
- Directory Submission
- Press release submission
- Classified Ads posting
- Social networking
Reviews
Review submission is the work with search engines that
require a validation code (captcha). That is exactly the same way a real person
would submit a website to a search engine. It helps to improve our website’s
webpages search ranking.
Finding the Review
Sites :
- site:.com/domaintools.com
Social bookmarking
Creating the account and submitting our URL in bookmarking
sites with keywords, we are using in the webpages of our website. Social
Bookmarking sites are essentially libraries that store links that are
bookmarked in categories. Visitors use them to find best web site
developer websites relevant to what they need. There are literally millions
of people that use Social Bookmark sites. You will want your website to be
listed within these Social Bookmarking sites.
Finding the Social
bookmarking Sites :
- site:.com.au "Your Source for Social News and Networking"
- "Posted by * 3..5 minutes ago (http://www./*.com)" "Your Source for Social News and Networking"
Blog Commenting
Blog Commenting is the interaction with the blogger
administrators with the comments we Logo Design company in
Erode are posting about the post in their blogs. By commenting for their
post, we can add our keywords within the accompany of URL. It will helps to
gain the knowledge by knowing the details of the post and also keyword ranking.
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Finding the Blog
Commenting Sites :
- Blog search methods:-
- web design company inurl:blogspot
- web design company blogspot
- site:blogspot.com post comments "web design company"
- inurl:blogspot "web design" "post a comment"
- site:.com inurl:blogspot +post a comment "web design company"
- "post comment" web design company blogspot
- "comment" web design company blogspot
- "inurl:blogspot" web design company
- "web design company" "Powered By Blogspot"
WordPress :
- Inurl:.edu "powered by wordpress" "leave a comment"
- Inurl:.gov "powered by wordpress" BlogEngine
- Inurl:.edu "Powered by BlogEngine.NET 1.4.5.0?
- Inurl:.gov ""Powered by BlogEngine.NET 1.4.5.0?
- Inurl:.ac.uk "Powered by BlogEngine.NET 1.4.5.0?
- powered by wordpress your keyword
- powered by wordpress intitle:your keyword
- powered by wordpress inurl:your keyword
- If you have a TypeKey or TypePad account your keyword
- site:blogspot.com your keyword
- powered by wordpress your keyword -comments are closed
Forums Posting
Forum websites are online discussion sites or in other
words, 'message board'. It consists of group of contributors who are already
registered on the website. After being registered on the forum websites,
members can submit topics for discussion that is known as 'threads'. They can
communicate with other members through publicly visible messages or posts on
submitted topic.
Forum Posting
today has taken on an important stance in boosting SEO efforts. Forum Posting
simply means posting new threads or replying to old ones in forums in order to
get quality inbound links to a website. If Forum Posting is done the right way
then it can drive targeted traffic to a website.
Forum Submission is not only used for marketing purposes but
also useful to draw the energetic traffic to a website. Forums world is an
immense platform to collaborate with likeminded individuals in your field.
Finding the Forum
Posting Sites :
- "Powered by PHPbb"
- "Powered by vBulletin"
- "Powered by SMF"
- inurl:viewtopic your keyword
- Powered by Phbb your keyword
- Powered by vBulletin your keyword
- Powered by SMF your keyword
- Phbb your keyword
- powered by IPB your keyword
- MyBB your keyword
- powered by PunBB your keyword
Directory Submission
Today submission of websites to web directories is
considered a common SEO (search engine optimization) coimbatore e-commerce
company’s technique to get back-links for the submitted web site. One
distinctive feature of 'directory submission' is that it cannot be fully
automated like search engine submissions.
Finding the Directories
Submission Sites :
- intitle:add+url "your keyword"
- intitle:submit+site "your keyword"
- intitle:submit+url "your keyword"
- intitle:add+your+site "your keyword"
- intitle:add+site "your keyword"
- intitle:directory "your keyword"
- intitle:sites "your keyword"
- intitle:list "your keyword"
Article directory
Article directories allow users to submit unique articles to
the directory for content syndication. These directories allow articles to
embed links to other websites with relevant anchor text. Popular article
directories are considered authority sites and are constantly crawled by search
engine bots.
Classified Ads
posting
Classified ads are mainly focused on getting the clients
from the online services through converting of leads. But, it is not only a
great way to promote your kovai it software
solutions business, but an excellent source of traffic and backlinks.
Generally, a free classified ad posting requires no fee at all, but some sites,
targeted to cover specific addressees, carry a price tag depending upon the
size and type of advertisement.
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Social networking
Social Networking the maintaining of our social media
accounts by updating it daily with our intimation of presence and services we
are providing in it. It will helps to reach the traffic for our website and
also gaining the lead converted to our clients.